Creating online content is a fundamental part of any digital marketing strategy. Content is how businesses can connect with their audience and provide them with valuable information. In addition, content is an effective way to increase the visibility of your website in search engines. Search engines like Google value fresh, relevant content and rank it higher in search results. So, if you want your website to rank high in search results, it’s important to create new and relevant content regularly. Content can also help establish your brand as a leader in its sector. By providing valuable and useful information to your audience, you can build trust and credibility with them. This can lead to greater customer loyalty and greater engagement with your brand or website.
In short, online content creation is an important part of any digital marketing strategy and can help increase your website’s visibility, establish your brand as a leader in your industry, and build lasting relationships with your customers.
Identify areas to create content
The most important thing is to know what content you have to create. Identifying areas that are popular has to be one of our most important goals. It is not only to be up to date with the trends that appear on Twitter but also to know how to search through a sea of news that may be attractive to your readers. To create web content that resonates with your target audience, it’s important to understand their interests and content consumption behavior. One way to do this is to find trending topics.
Google Trends is an excellent tool for this purpose. It analyzes the popularity of top search queries in Google Search across different regions and languages and presents graphs to compare the search volume of a query over time. You can keep up with popular searches or enter any search term to discover related topics and queries.
Another way is to use BuzzSumo which allows you to discover trending topics. You can head to Discover and click on ‘Trending’ to see trending topics and content categories in real time.
Redditlist is another tool that provides insight into trends within the world of subreddits. These techniques can give you an idea of what people are interested in so you can tailor your content to their needs.
Analyze your website metrics to improve marketing
Knowing your audience and how they interact with your site so you can see what’s working and what’s not is one way to improve your content strategy. Google Analytics includes a wealth of free tools to help create a more complete picture of the users who visit you and identify areas where you could do better.
Based on the analysis of the metrics of your page you can reach many conclusions. You probably realize that an article works and you have to identify why. If you analyze where the visits come from, if they come through Google searches, or social networks, etc., it can help you create more content that uses similar criteria.
Use artificial intelligence to create content
With the advent of structured response languages through an Artificial Intelligence (AI) chatbot that uses deep learning algorithms to provide responses to text messages written by users, enormous possibilities open up. These systems use information sources from the internet to respond with high quality to what is asked. Today there are several chatbots that you can use to improve your articles, I cite the most popular.
There are several ways to create content. You can copy and paste a text into the chatbot and write something like “create a 100-word article from the text I’ve written for you”. You can also put something like “say in other words this text that I hit you”. Or you can also ask questions like “How can I create an article about SEO so that it is on the first pages of the Google search engine?”.
Chatbot of Bing
Using the EDGE browser and performing a search in the Bing search engine you can ask questions that have to do with SEO to improve your articles. Examples would be the following:
Perhaps the most popular is ChatGPT. In it you can perform similar tasks and you will always get an answer generated by artificial intelligence that is optimized with use.