Copywriting is an activity or occupation based on writing texts for advertisements or advertising material. The goal is to get sales or attract visitors or customers to a website. Digital marketing is widely used today and is based on copywriting. Marketing can be defined as the activity, set of instructions or process of creating, communicating, delivering and exchanging offers that have value for customers, partners and society at large.
This article is focused on several web pages that will allow you to improve copywriting if your current job is to do it or if you plan to do it in the near future.
Gary Bencivenga
A famous expert ad writer is Gary Bencivenga. All the ingredients of its formula to create attractive content are on the website https://marketingbullets.com/archive/. It’s available for free and you can find 29 bullet points with techniques, tips for creating headlines, how to name your product and much more. If you want to be a Marketing Top Gun these tricks can be helpful.
Headline Sharethrough
The https://headlines.sharethrough.com website allows you to analyze a headline. Many times we click on an article solely by its title. Therefore, we have to analyze if we are getting what we want or not starting with the title of our product or owner. This headline analyzer is used to:
- Give your title a score on its quality.
- It tells you the strengths of the headline.
- And it makes suggestions for improvement.
Hemingway app
It is a simple tool to make your writing bold and clear. When you are writing a text it is important to review the following terms:
- Uses of the passive voice.
- Sentences that are hard to read.
- Phrases that have simpler alternatives.
This app that is on the page https://hemingwayapp.com/ allows you to perfect your way of writing, making it simpler and easier to read.
Marketing examples
As the name suggests, these are examples of marketing. It shows you information about stories, headlines, or social demonstration. You can filter by B2B (business-to-business) or B2C (business-to-consumer).
It is divided into acquisition (how to get visitors or customers), conversion (how to sell the product), retention (how to make visitors or customers come back) or branding (how to create a brand). Access the page from here -> https://marketingexamples.com/.
The Gary Halbert Letter
Gary Halbert is known as the prince of copywriting for a reason: he’s the highest-paid copywriter in history. All their advertising newsletters are available on the website. The page has a retro air that is very successful since these techniques or tricks that were used in the past are still topical and are valid.
Access the page from here -> https://www.thegaryhalbertletter.com/.
Swiped emotions cheatsheet
The website https://swiped.co/emotions/ shows you various tricks to use emotions in copywriting. Emotions are one of the main activators in the brain and somehow trigger events that the person who creates the ad wants to achieve. A great content writer uses emotions to sell. It’s a cheat sheet for emotions in writing.
References
- https://twitter.com/giannicara/status/1553796892177453056
- https://carminemastropierro.com/gary-halbert-copywriting-examples/
- https://carminemastropierro.com/copywriting-and-urgency/
- https://growthbadger.com/resources/content-marketing-examples/
- https://psycnet.apa.org/fulltext/2019-45839-001.html
