August 12, 2022
2 mins read

Yep, a web search engine focused on content creators

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Photo by Eneida Nieves on

We’ve all become accustomed to a search model that is possibly unfair. A model in which search engines generate more revenue from content than their own creators. Where paywalls and affiliate links have insidiously become part of the search experience. It’s almost as if the traditional index on the back of the book has become more valuable than the book itself. That is why Yep was born, a web search engine focused on content creators.

We offer a private, unbiased search experience that rewards and compensates content creators. To do this, we use a 90/10 revenue sharing business model in which we pay 90% of advertising revenue directly to these creators.

Simply put, when you use it, you’re putting money right into the pockets of your favorite content creators. In addition, privacy for them is of utmost importance.


Yep is a creation of Dmytro Gerasymenko and the Ahrefs team brought it to life. Ahrefs runs an Internet-scale bot  that crawls the entire web 24/7 since 2010, storing, indexing, and structuring petabytes of information. With this data, one of the world’s leading SEO toolsets is created.

Yep’s goal is to build good products faster than other search engines and somehow reward content creators.

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Photo by Tobias Aeppli on

Yep revenue sharing model

Yep is part of a revenue-sharing model where billions of dollars are paid to publishers. In this way, new types of businesses will appear, creating new forms of content that did not exist before.

The model takes YouTube as an example. How much of their current content do you think would exist if they didn’t share ad revenue with creators? 20%? 50%? 80%? In fact, it could be that 80% of YouTube’s highest quality content wasn’t done in the first place. Based on this premise we can think about applying that logic to the Internet that we have now, and perhaps 80% of the content of the highest quality is not being created at this time because creators do not have the incentive to get income.

Therefore, what Yep is trying to do is generate income and share it. Unlike other search engine models such as Google where thousands of web pages have ads but a huge percentage does not receive anything for those ads, Yep tries to alleviate this serious problem.


In short, Yep’s business model motivates content creators from any industry that is on the internet to share their unique knowledge and drives high-quality content to fill every page with search results. When this happens, everyone benefits.

Most of the search engines, especially Google, their business model is to index millions of websites and make a profit by offering us what we are looking for. However, most web pages appear in the search engine but do not receive anything in return. The indexing robot adds web pages to the index that it cannot choose not to be in that index. Google profits from web pages that have not agreed to appear in that search. They are simply added through an automatic process, without the possibility of denying access to the indexing robots.

Yep instead, it tries to reward the pages that appear in its searches and in this way share part of its profits with the people who actually create the content.


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Avelino Dominguez

👨🏻‍🔬 Biologist 👨🏻‍🎓 Teacher 👨🏻‍💻 Technologist 📊 Statistician 🕸 #SEO #SocialNetwork #Web #Data ♟Chess 🐙 Galician

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