When you start a new business or website you want it to have relevance to attract visitors or customers. There are many ways to make your page known. You can use ads to attract more visitors, but that does not guarantee success, since the ideal is that your page becomes a daily or weekly claim for your visitors. SEO is key since it is obtained through various techniques visits and those visits are organic, through search engines, without you having to pay to carry it out.
In this article I am going to share several tools that you can find online that will help you to improve the SEO of your website so that you get the visits you want.
Introduction
SEO stands for “Search Engine Optimization.” Almost all content creators want their site to appear at the top of the top of the top search engines. Let’s say, for example, that Bruno has an online tennis store. You want your site to appear among the first listings when someone searches for “tennis rackets.” Appearing on the first pages of results will cause more traffic and that leads to more sales and more revenue. The problem is that there are thousands of other football sites whose content creators expect the same thing. That’s where search engine optimization, or SEO, comes in.
SEO involves a number of tweaks to the HTML of individual web pages to achieve a high ranking in search engines. It must be said that SEO is mainly aimed at robots that index web pages. But once a page is placed in an index, having a person click and visit a page, spend time on it, and re-enter it later, ranks the web page better. Therefore, there is a digital component (the robot) and a human component.
Tools to improve online SEO
Existen en línea varias herramientas para mejorar el SEO de una página web. Comparto algunas de ellas, que son gratuitas o tienen una versión de pago.
Ahrefs
One of the best-known pages is Ahrefs . He has an academy to learn and teaches very well what SEO is. The courses explain the basics of SEO. You have to add the domain of your website and give permission for them to read your Google Analytics and Google Search Console data. We’ll talk about what search engine optimization is, why it’s important, and how Google works.
If you’re completely new to SEO, then it’s easier to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.
Botify
Search engines like Google lose about half of the content on large company websites. This lost content equals lost profits. Botify helps uncover those missed opportunities and turn them into profitable business outcomes, all in one platform designed for the size, scale, and complexity of your company’s website.
Contentking
Contentking is a real-time SEO monitoring and auditing platform. As the name suggests… content is king. It allows you to see the most important thing that you have to be clear about when you are creating a web page such as:
- Label “title”. It is one of the important variables to be ranked in Google.
- See how Google’s index works with a 13-step guide.
- Meta description. It is very important that the meta description has keywords and emojis that attract your website.
- It allows you to remove URLs in Google that shouldn’t be indexed.
- Analysis of the Robots file.txt. You can improve the positioning by optimizing this file.
Deepcrawl
Deepcrawl is a technical SEO platform that allows you to increase visits without fear of your rankings, conversions and revenue.
✔ Detect growth with SEO technical knowledge
✔ Protect your site from SEO issues
✔ Get instant alerts of SEO errors
Moz
The Moz website allows you to research by keywords. In addition, it allows you to understand search intent, and find keyword opportunities that generate traffic and rank higher for keywords that drive conversions. Classification tracking lets you know what’s working. You have a 30-day demo. With Moz Pro, you can also track your competition as well as site tracking.
Moz Pro 30 Day Free Trial – Moz
Oncrawl
The Oncrawl SEO platform allows you to combine the power of technical SEO, machine learning, and data science to increase search engine revenue. The following video explains how it works.
Semrush
Semrush will allow you to audit your website in minutes. You have a free 7-day version that allows you to create 5 different projects, work with 500 keywords, track more than 100,000 pages, and export the results in pdf. You can see an example of how it works in the following video.
Sixtrix
Another alternative is Sistrix. SISTRIX Ltd. was founded in 2004 and is the leading provider of browser-based online marketing software in Germany. It is a paid service and in recent years they have helped their customers optimize their online marketing strategies with the help of an excellent SISTRIX toolbox. Thanks to a comprehensive database, as well as the extensive history they have compiled over the years, they can offer a crucial competitive advantage for their daily workflow.
It also has several products that are free that you can find here -> https://www.sistrix.com/free-tools/.
Screaming frog SEO
If you are one of those who like a desktop program instead of using a web environment Screaming frog is your reference SEO program. Screaming Frog SEO Spider is downloaded and can be used for free to track up to 500 URLs at a time. For £149 a year you can purchase a license, which removes the tracking limit of 500 URLs.
Summary
In this article I have shared several web pages to improve the SEO of a web page. We can summarize in several points:
- The title of the page should include relevant information about the page. The title is the most important part of SEO, as it tells the search engine exactly what the page is about.
- Then there are the META tags. These HTML tags can really distinguish your site from competitors. The META tags that most search engines read are description tags and keywords. Within the description tags, you need to write a brief description of the web page, a summary. It should be similar but more detailed than the title. Within the keyword tags, you need to list 5-20 words related to the content of the page. Using META tags can significantly increase your search engine rankings.
So, what happens when a bunch of sites have similar titles, content, and META tags? Well, most search engines choose to list the most popular sites first. But then, how do you get into the most popular sites? The best way is to submit your site to web directories (not just search engines) and have other sites link to yours. It may be a long climb to the top, but your perseverance will be worth it.
References
- https://techterms.com/definition/seo
- https://www.webopedia.com/definitions/seo/
- https://www.botify.com/
- Sistrix
- screamingfrog.co.uk
- google.com
- How to improve SEO of your website in 2022
